CentralReach acquires Miami-based health tech company

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Matawan-based health care technology company CentralReach acquired software provider Behaviorsoft to enhance its product offering for small applied behavior analysis therapy practices, the company announced June 3.

CentralReach provides electronic medical record software and services for ABA and related behavioral health providers; and Miami-based Behaviorsoft specializes in end-to-end, practice management and clinical management solutions for startup and small ABA therapy practices.

“The small therapy practice market is growing rapidly driven by expansion in the number of new Board Certified Behavior Analysts (BCBAs) as well as existing BCBAs branching out to start their own practices, a trend accelerated by the COVID-19 pandemic,” said CentralReach said CentralReach Chief Executive Officer Chris Sullens.

Behaviorsoft founders Carlos Horcasitas and Hector Gonzalez will join CentralReach to run its Behaviorsoft at CentralReach team, which will operate as an independent division within the company.

“What Carlos and Hector have built is an excellent fit for this market. While intuitive and easy to learn, the Behaviorsoft product is also EVV-compliant, supports Spanish and English clients, is integrated with the market-leading clearinghouse Change Healthcare, and offers an optional workflow for practices that also provide Community Mental Health Services,” Sullens said.

Sullens said the client experience at Behaviorsoft should remain the same as it was pre-acquisition “while also benefiting from increased investment from CentralReach that Behaviorsoft was not able to make as a small, independent organization.”

CentralReach’s investments will be focused on expanding the Behaviorsoft team and integrating relevant CentralReach products and services, including its outcomes-based curricula CR Elements, its continuing education library and learning management system CR Institute, and other products and services.